by Jule Owen | Nov 12, 2024 | Forecast, Industry Insight, Marketing, Timeline
Next 5 Years (2024–2029): Foundational Transformation and Adoption 1. Widespread Adoption of AI for Personalisation and Automation Content Creation and Personalisation: Generative AI tools will be increasingly adopted for content creation, enabling brands to scale...
by Jule Owen | Jul 22, 2024 | Forecast, Futures thinking, World Economic Forum
The Global Risks Report 2024 by the World Economic Forum provides a comprehensive analysis of the most pressing global risks, drawing insights from nearly 1,500 global experts through the Global Risks Perception Survey (GRPS). The report is structured to help...
by Jule Owen | Jun 2, 2024 | Forecast, Futures thinking, Report
The “Global Trends 2040” report by the National Intelligence Council examines the major forces shaping the global landscape over the next two decades. It aims to provide policymakers with a framework to navigate future uncertainties, rather than predict...
by Jule Owen | May 22, 2024 | 10 year outlook, Forecast, Foresight, Futures thinking, IFTF, Institute for the Future
The Institute for the Future (IFTF) is a non-profit that specialises in research into strategic foresight. It publishes 10 year outlooks and will deliver a new report in October this year. This post summarises their latest available report. The “2022–2032 Map...
by Jule Owen | May 9, 2024 | 10 year outlook, Forecast, Foresight, Futures thinking, IFTF, Institute for the Future, Technology
The report, “Fragmented Reality,” explores the critical question of whether emerging technology will help reconstitute shared reality or exacerbate social fragmentation. The concept of a single, unified reality has become increasingly contested due to...
by Jule Owen | Oct 13, 2023 | Forecast, Foresight, Futures thinking, Futurism, Innovation, Technology
In “Whiplash: How to Survive Our Faster Future,” Joi Ito, along with co-author Jeff Howe, provides a compelling and insightful exploration of how to navigate the rapid pace of technological and societal change. Ito, the former director of the MIT Media...
